2013 saw a standard BHD Storage Solutions product slim-lined, powder-coated, perforated, and architecturally designed to become the feature fixture in multiple locations around Melbourne. This was done as part of a redesign and refit of a unique retail gift store: Urban Attitude.
A Base Pallet Racking System was used to create specific category fixtures, which could then be used as a ‘kit of parts’ to replicate across all stores, and for future store growth. The flexibility of shelves and VM fixtures allow the stores to change their displays regularly, without hard-designed fixtures.
The team at BHD worked closely with its Melbourne-based architect and client to ensure the end result would be practical, have a quality finish, and meet the usage brief.